Blog

WhatsApp Business API, made clear.

No-fluff guides to sending WhatsApp at scale — the 24-hour window, templates, pricing, compliance and code. Written by the team that builds the gateway.

Pricing

How WhatsApp Business API pricing works in 2026

WhatsApp Business API pricing has two parts: what Meta charges for messages, and what your provider charges for software. Here is how each works — with no hidden markup.

Jul 1, 2026 · 5 min read

Guides

WhatsApp message templates: how to write and get them approved

Template messages are how you start WhatsApp conversations. Here is what the categories mean, how to write one Meta will approve, and why templates get rejected.

Jun 29, 2026 · 6 min read

Guides

The WhatsApp 24-hour messaging window, explained

WhatsApp only lets you send free-form messages within 24 hours of a customer’s last reply. Here is exactly how the customer service window works — and how to send outside it.

Jun 26, 2026 · 5 min read

Guides

What is the WhatsApp Business API? A plain-English guide (2026)

The WhatsApp Business API lets companies send and receive WhatsApp messages at scale, programmatically. Here is how it works, who it is for, and how to get started.

Jun 24, 2026 · 6 min read

Developers

How to send WhatsApp messages programmatically (with code)

A developer’s guide to sending WhatsApp messages from your own code — the request shape, auth, handling the 24-hour window, and reading delivery status.

Jun 22, 2026 · 6 min read

Guides

WhatsApp Business app vs API: what’s the difference?

The WhatsApp Business app and the WhatsApp Business API solve different problems. Here is a clear comparison so you can pick the right one for your business.

Jun 20, 2026 · 5 min read

Guides

WhatsApp Cloud API vs On-Premises API: which should you use?

Meta offers the WhatsApp API in two forms: the hosted Cloud API and the self-hosted On-Premises API. Here is how they compare and why Cloud is the default in 2026.

Jun 18, 2026 · 5 min read

Guides

WhatsApp broadcast messages: rules, limits and best practices

How to send WhatsApp broadcasts the right way — templates, opt-in, quality rating and messaging limits — so your number stays healthy and your messages land.

Jun 16, 2026 · 6 min read

Compliance

WhatsApp opt-in and opt-out: a compliance guide

Meta requires opt-in before you message customers, and prompt opt-out when they ask to stop. Here is how to collect consent and honour it — and protect your number.

Jun 14, 2026 · 5 min read

Guides

Why you should own your WhatsApp Business number

Some providers put you on their number or their Meta account. Here is why owning your own WhatsApp Business account matters — for control, trust and never being locked in.

Jun 12, 2026 · 4 min read

Developers

WhatsApp delivery statuses and webhooks, explained

Sent, delivered, read, failed — what each WhatsApp status means, how webhooks deliver them, and how to consume inbound messages and status updates reliably.

Jun 10, 2026 · 5 min read

Use cases

12 WhatsApp message templates for ecommerce order updates

Ready-to-adapt WhatsApp template examples for online stores — order confirmation, shipping, delivery, abandoned cart, review requests and more.

Jun 8, 2026 · 5 min read